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About Us

Simplified, affordable insurance. For you and your family.

Gone is the red-tape, the bureaucratic rules, legacy systems, unnecessary costs and complicated, confusing, hardly-ever used benefits. We’ve taken care of the essentials - simple, affordable, necessary cover - so that you can focus on living a better life.

We have helped over 65,000 clients and tens of thousands of families, and have over 100 years of combined experience amongst our team.

We’re 100% transparent - you can ask us anything. What we recommend to you is commendable. Our values guide and influence the way we operate. They are everything to us. And we genuinely care about the financial welfare and wellbeing of people - this is what drives us.

Our heritage

SmartInsure is part of The Intelligent Debt Management Group (‘IDM’), South Africa’s leading and largest debt management company. IDM offers comprehensive advice and a host of highly effective solutions to South African consumers who are facing financial difficulties and struggling with debt.

We started this business, in April 2004, because we wanted to contribute positively to the financial wellbeing of people. As we evolved we realised our clients needed greater assistance and access to simple, easy to understand products that protected them and their families and, importantly, were affordable. This is what motivates us.

We believe in giving South African consumers a chance to build a brighter financial future. The stories we hear from our clients about how we have been able to assist them is at the core of what drives us.

There are many financial challenges that people face. We want to help South African people, their families and their communities. We do this by offering the most suitable and affordable financial solutions that help consumers and save them money.

Looking back has helped us to look forward as our business has evolved according to our clients’ most pressing needs. We also believe nobody else was doing it with genuine intent and with the customers’ interests at heart.

We can be the difference between a good life and a bad one.